Digital Marketing Professional Course
Master Digital Marketing including SEO, Social Media Marketing, Google Ads, Email Marketing, Analytics, and become a certified digital marketing professional.
📈 Your Market Value After This Course
Salary ranges are indicative estimates and vary by location, employer, experience, and qualifications. They are not guaranteed earnings or placement outcomes.
Fresher / Entry Level
0-2 years experience
- Digital Marketing Executive
- SEO Trainee
Mid Level
2-5 years experience
- Digital Marketing Manager
- SEO Team Lead
Senior / Expert Level
5+ years experience
- Head of Digital Marketing
- Marketing Director
🎯 Job Roles You Can Apply For
⚡ Skills You'll Master
📚 Complete Course Syllabus
Master every aspect with our comprehensive curriculum
Module 1: Introduction to Digital Marketing
- What is Digital Marketing - Traditional vs Digital
- Digital Marketing Channels Overview
- Customer Journey & Digital Funnel
- Setting Digital Marketing Goals (SMART)
- Digital Marketing Strategy & Planning
- ROI & KPI in Digital Marketing
Module 2: Search Engine Optimization (SEO)
- What is SEO - Importance & Benefits
- How Search Engines Work - Crawling, Indexing, Ranking
- Keyword Research - Tools & Strategies
- On-Page SEO - Title Tags, Meta Descriptions, Headers
- Technical SEO - Site Structure, XML Sitemap, Robots.txt
- Off-Page SEO - Backlinks, Guest Posting, Link Building
- Local SEO - Google My Business, Local Citations
- SEO Tools - Google Search Console, Ahrefs, SEMrush
- Mobile SEO & Voice Search Optimization
- SEO Audit & Reporting
Module 3: Search Engine Marketing (Google Ads)
- Introduction to Google Ads (PPC)
- Google Ads Account Setup & Structure
- Keyword Research for Google Ads
- Search Campaigns - Text Ads
- Display Campaigns - Banner Ads
- Shopping Campaigns - Product Listing Ads
- Video Campaigns - YouTube Ads
- Remarketing & Retargeting
- Bidding Strategies & Budget Management
- Quality Score & Ad Rank
- A/B Testing for Ads
- Google Ads Reporting & Optimization
Module 4: Social Media Marketing (SMM)
- Introduction to Social Media Marketing
- Facebook Marketing - Pages, Ads, Insights
- Instagram Marketing - Posts, Stories, Reels, Ads
- LinkedIn Marketing - Company Page, Ads, Networking
- Twitter Marketing - Tweets, Hashtags, Ads
- YouTube Marketing - Channel, Videos, Ads
- Pinterest Marketing - Pins, Boards, Ads
- Social Media Content Strategy
- Social Media Analytics & Metrics
- Influencer Marketing
- Social Media Management Tools - Hootsuite, Buffer
Module 5: Content Marketing
- What is Content Marketing - Importance
- Content Strategy & Planning
- Types of Content - Blog, Video, Infographic, Podcast
- Blogging & Article Writing
- Video Content Creation
- Content Distribution Channels
- Content Calendar & Management
- Measuring Content Performance
Module 6: Email Marketing
- Introduction to Email Marketing
- Building Email List - Lead Magnets, Opt-in Forms
- Email Marketing Platforms - Mailchimp, ConvertKit
- Types of Emails - Newsletters, Promotional, Transactional
- Email Automation & Sequences
- Personalization & Segmentation
- A/B Testing for Emails
- Email Analytics - Open Rate, Click-through Rate
- GDPR & Email Compliance
Module 7: Web Analytics (Google Analytics)
- Introduction to Google Analytics
- Setting up Google Analytics Account
- Understanding Audience Reports
- Acquisition Reports - Traffic Sources
- Behavior Reports - User Engagement
- Conversion Tracking & Goals
- E-commerce Tracking
- Custom Dashboards & Reports
- Google Tag Manager Basics
Module 8: Affiliate Marketing
- What is Affiliate Marketing
- Affiliate Networks - Amazon, ClickBank, ShareASale
- Finding Profitable Niches
- Affiliate Link Management
- Promoting Affiliate Products
- Tracking & Commission Structure
Module 9: E-commerce Marketing
- E-commerce Marketing Strategies
- Product Listing Optimization
- Cart Abandonment Recovery
- Customer Reviews & Ratings
- Upselling & Cross-selling
- Amazon Marketplace Selling
- Shopify Marketing
Module 10: Projects & Certification
- Project 1: Complete SEO Audit for a Website
- Project 2: Google Ads Campaign Creation
- Project 3: Social Media Marketing Strategy
- Project 4: Email Marketing Automation
- Capstone Project - Complete Digital Marketing Plan
⭐ Why Choose Viroha Academy?
Explore the learning support and course features listed below.
Expert Trainers
Learn from industry professionals with 10+ years of Digital Marketing experience
Hands-on Projects
Work on 5+ real-time digital marketing campaigns
Industry Certification
Get globally recognized Google & HubSpot certifications
100% Placement Support
Tie-ups with 400+ companies for Digital Marketing roles
Resume Building
Professional resume & portfolio with live campaigns
Mock Interviews
Regular mock interviews with detailed feedback
💻 Real-Time Projects
Build impressive portfolio with industry-relevant projects
Complete SEO Audit
Perform a complete SEO audit for a real website including on-page, off-page, and technical SEO recommendations.
Google Ads Campaign
Create and optimize a complete Google Ads campaign with search, display, and retargeting ads.
Social Media Strategy
Develop a comprehensive social media marketing strategy for a brand across Facebook, Instagram, LinkedIn, and YouTube.
🚀 Career Support
Contact Viroha Academy to discuss the career guidance available for this course.
Ask our team about course-specific career preparation and available support.
Contact Viroha AcademyOur Top Hiring Partners
❓ Frequently Asked Questions
Got questions? We've got answers
🚀 Ready to Start Your Digital Marketing Journey?
Submit your enquiry and our team will contact you.